Prosper Technologies develops software applications that provide consumer-centric analytics
to business decision makers for better forecasting consumer demand, allocating marketing dollars,
tracking consumer behaviors and understanding cross-shopping patterns. Prosper Technologies solutions are also available via tablet app.
Prosper Technologies Solutions:
InsightCenter™—Advanced platform for the visualization, customization, and delivery of key insights allowing you to make the critical decisions you need to make for your business with the click of a mouse or the tap of a screen
MediaPlanIQ™—Results from the MediaPlanIQ™ allow for the generation of idealized media allocation plans based on consumer data. By bringing together the media influence, consumption and cost, you can create more effective media allocation plans and increase your ROI. MediaPlanIQ was created through collaboration with Don Schultz, Ph.D., and Martin Block, Ph.D., of the Medill School at Northwestern.
ForecastIQ®—Developed with Greg Allenby, Ph.D., of The Ohio State University, ForecastIQ analyzes data from consumer responses, actual retailer store sales, and analysts’ forecasts for performance. Advanced Bayesian mathematics are applies to the data to provide same store sales forecasts for 45- and 75- days. Forecasts are for those publicly traded soft goods retailers who report their sales monthly.