• Where and how to find profitable growth (at the "Intersection").
• How to win competitively based on value, information, and knowledge.
• How to build an enterprise that can succeed over and over.
• How to document and implement the strategic plan to make it happen.
"You should read this book because you want to succeed. And you likely don't have
an abundance of time, and competition is tough and getting tougher. Here's the situation: resources are limited; opportunities are limitless; success depends on finding 'the Intersection'—that's where your strategy aligns with your past proven success and gives you a better chance of beating competitors. In fact, it gives you the best possible chance
of success."--John Mariotti